Fractional Research Lead
I help product teams understand their customers before they build the wrong thing.
Based in Atlanta. Available everywhere.
I’ve spent 25 years in repair shops, break rooms, and living rooms, watching what customers actually do, so nobody had to guess.
“I've worked with plenty of researchers over the years. I've learned it's something that's easy for people to do... poorly. It's incredibly hard to do it well, and no one exhibits mastery of the domain as much as Matt does. He's truly at the top of his craft and it shows up in the outcomes.”
Sr. Dir. Technology, NAPA
Senior research, without adding headcount
Product teams, agencies, and early-stage founders who need to get it right before they commit.
Discovery Research You need to understand the problem before you commit to solving it. Learn more → Journey Mapping Something you've built isn't working and every team has a different theory why. Learn more → Market Validation You built it. Now you need to know if the market is actually there. Learn more → Research Lead You need senior research on the work, not on the org chart. Learn more →
See all services → What it’s like to work together
“Quick study and valued partner… able to synthesize customer feedback in a short period of time so we could immediately act on the results.”
“Very thorough, detail-oriented, flexible, and easy to work with. I would be happy to work with Matt again any time.”
“His patience in working with the users and the tools was saint-like. I couldn’t ask for a better research partner.”
A few of the teams I've worked with
A free 6-step framework to test your market before you build
The most expensive thing you can build is the wrong product. Work through the same process I use with founders, and walk away with a clear yes or no.
Download the free playbook